Fast Websites. Flawless Tracking. Automated CRM.
Custom WordPress architecture with sub-second performance, server-side data tracking capturing every conversion, and automated CRM that builds lasting lifetime value.
Custom WordPress Architecture
Zero-Bloat, High-Performance Web Engineering.
Off-the-shelf themes and heavy drag-and-drop page builders slow down your load times, create security vulnerabilities, and make custom data tracking almost impossible.
I engineer custom-field, lightweight WordPress platforms built specifically for speed, security, and native API connectivity. Everything is coded clean using Advanced Custom Fields (ACF) and native block architectures, providing your team with an intuitive, flexible editing experience without sacrificing frontend performance.
Core Web Vitals Engineering
Sub-second page load speeds achieved through clean PHP/JS code and zero page-builder bloat.
Custom Admin UI
Structured editing fields built natively for your content team—no broken layouts or rogue styling.
API & Data-Ready Core
Webhooks, API endpoints, and clean data-layer triggers ready to pass events to your tech stack.
Server-Side Data Infrastructure
Recover Lost Conversion Data & Secure Your Pipeline.
Traditional client-side pixel tracking is broken. Browser privacy controls (Safari ITP, iOS ATT), ad-blockers, and third-party cookie deprecation mean your analytics and ad platforms are operating on incomplete, corrupted data.
I build server-side data infrastructure using Server-Side Tag Manager (sGTM) and direct Conversion APIs (CAPI). By routing user interaction data through your own dedicated cloud server rather than the browser, we bypass client-side blocking, ensure 100% data fidelity, and keep your tracking fully privacy-compliant.
Server-Side Tagging (sGTM)
Cloud-based data processing that removes heavy tracking scripts from the browser, speeding up your site while restoring data accuracy.
Direct Conversion APIs (CAPI)
Server-to-server data routing for Meta, LinkedIn, and Google Ads to maintain accurate attribution and lower acquisition costs.
Data Layer Architecture
Structured first-party data schemas, Consent Mode v2 implementation, and strict PII anonymization.
CRM & Lifecycle Journey Optimisation
Convert Leads into High-LTV, Long-Term Accounts.
Capturing a lead or starting a free trial is only the beginning. True scale happens in the post-acquisition experience—where user activation, onboarding retention, and repeat conversions take place.
I design and optimize automated lifecycle systems that connect real-time behavioral data from your website directly into your CRM platform. Through dynamic messaging triggers, personalized in-app/web journeys, and continuous CRO experimentation, we systematically eliminate funnel drop-off and maximize Customer Lifetime Value (LTV).
Real-Time Lifecycle Automation
Sophisticated onboarding, trial-to-paid, and retention flows using tools like Braze, HubSpot, or Salesforce Marketing Cloud.
CRO & A/B Testing
Multi-touchpoint experimentation across email copy, onboarding steps, and post-click landing page layouts.
Dynamic Personalization
Utilizing real-time event attributes (Liquid / AMPscript) to deliver context-aware communications based on user behavior.
Let’s work together
Hi, I’m Tom 👋
I believe high-growth brands scale best when website infrastructure, analytics governance, and post-acquisition retention all work as one synchronized machine.
At Kystou, I do this that and the other to do other things and stuff. Unified approach.
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